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Doctor Amira Mukendi

Lecturer

Marketing

Contact

Personal statement

I joined the department as a lecturer in 2021. My research interests are primarily around sustainable consumption, social media, and market in/exclusion. Specifcally, I focus on the fashion and beauty contexts.听

I have published my research in journals such as the听European Journal of Marketing听and the听Journal of Fashion Marketing and Management.听

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Prize And Awards

Recipient
15/9/2025
Recipient
2022

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Publications

, , Glozer Sarah, McDonagh Pierre,
Journal of Business Research Vol 204 (2026)
, , Glozer Sarah, McDonagh Pierre,
53rd Annual Conference of the Association for Consumer Research (2022)
, McDonagh Pierre, , Glozer Sarah,
Academy of Marketing Conference 2022 (2022)
, , Glozer Sarah, McDonagh Pierre,
Advances in Consumer Research Vol 50, pp. 380-381 (2022)
, Henninger Claudia
Journal of Fashion Marketing and Management Vol 23, pp. 455-469 (2020)
, , Glozer Sarah, McDonagh Pierre
European Journal of Marketing Vol 54, pp. 2873-2909 (2020)

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Research Interests

  • Sustainable Fashion Consumption
  • Sustainable Consumption and Communication
  • Social Media/ Social Media Influencers
  • Market inclusion/exclusion
  • Represention in Consumer Markets听

Professional Activities

Speaker
17/9/2025
Invited speaker
13/9/2025
Member
2025
Member
2025
Invited speaker
2024
Member
2022

Projects

Mukendi, Amira (Principal Investigator) Chavula, Catherine (Co-investigator)
01-Jan-2025 - 31-Jan-2026

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Contact

Doctor Amira Mukendi
Lecturer
Marketing

Email: amira.mukendi@strath.ac.uk
Tel: 548 4927