Doctor Jay Kim
Lecturer
Marketing
Personal statement
Dr Hyoje (Jay) Kim (Ph.D., Queensland University of Technology) joined the Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim has worked as an advanced data analytics consultant at a marketing research firm based in Australia. His research examines consumer behaviour and decision-making. In particular, his research explores how consumers process and react to the information they encounter in day-to-day life (e.g., recommendations, product information, marketing campaigns). In addition to this line of inquiry, his research interests include social marketing, the psychology of time, and consumer well-being. He is passionate about uncovering the fundamental sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic real-world settings.
Prize And Awards
- Recipient
- 2025
Publications
- Jin Hyun Seung, Weeks Clinton, Whang Yun-Oh, , Martin Brett, Pontes Nicolas
- European Journal of Marketing Vol 59, pp. 120-145 (2025)
- , Beatson Amanda, Sheehan Ben, Johnston Kim, Fazal-e-Hasan Syed, Ban Joowon, Muurlink Olav
- Journal of Managerial Psychology Vol 40, pp. 1018-1031 (2025)
- , Manimont Guljira, Baek Tae Hyun, Kim Jeeyeon, Soonsap Pichsinee
- International Food Marketing Research Symposium 2025 (2025)
- Manimont Guljira, , Memery Juliet, Jin Hyun Seung, Lee Daniel Chaein
- International Food Marketing Research Symposium 2025 (2025)
- Baek Tae Hyun, , Kim Jungkeun
- International Journal of Hospitality Management Vol 126 (2025)
- Lee Hyejung, , Zhang Yuyu, Gul Ferdinand
- AUASB RESEARCH REPORT 13 : USYD- DEAKIN- AUASB SUSTAINABILITY ASSURANCE RESEARCH WORKSHOP Overviews of research projects to inform the AUASB鈥檚 work programme (2025) (2025)
Professional Activities
- Presenter
- 24/11/2025
- Speaker
- 29/10/2025
- Speaker
- 29/10/2025
- Recipient
- 29/4/2025
- Organiser
- 10/3/2025
- Speaker
- 6/2/2025
Projects
- Manimont, Guljira (Principal Investigator) Kim, Hyoje (Co-investigator) Memery, Juliet (Co-investigator)
- I contributed to the Bournemouth University Centre for Sustainable & Socially Responsible Consumption (CSSRC) research workshop by delivering a methodological upskilling session focused on designing and evaluating behavioural interventions to promote sustainable consumption.
- 29-Jan-2025 - 29-Jan-2025
- An, Soontae (Principal Investigator) Jin, Hyun Seung (Co-investigator) Kim, Hyoje (Co-investigator) Sheehan, Ben (Co-investigator)
- 28-Jan-2025
- Kim, Hyoje (Principal Investigator)
- I delivered a three-session KE workshop seminar series for an industry partner (JK Lab鈥攁 Korean cosmetics manufacturer and retailer) focused on building capability in digital analytics for data-driven strategic decision-making. Across the series, teams developed an actionable customer segmentation and targeting workflow using transactional, CRM, and digital engagement data; validated segments against commercial outcomes; and translated insights into prioritised audiences and testable campaign strategies.
- 10-Jan-2025 - 10-Jan-2025
- Kim, Hyoje (Principal Investigator) Jin, Hyun Seung (Co-investigator) Janiszewski, Chris (Co-investigator)
- SBS Seed Funding
拢1,960 - 03-Jan-2025
- Kwon, Kyung Yoon (Principal Investigator) Kim, Hyoje (Co-investigator)
- 01-Jan-2025 - 31-Jan-2025
- Kwon, Kyung Yoon (Principal Investigator) Kim, Hyoje (Co-investigator)
- 01-Jan-2025 - 31-Jan-2025