ÌÇÐÄÊÓƵ

Publications

, Saleh Alam

The Sociological Review Vol 73, pp. 1263-1283 (2025)

, ,

12th EIASM Workshop on Interpretive Consumer Research (2024)

Sandikci Ozlem, , Fischer Eileen

Journal of Business Research Vol 175 (2024)

, Moufahim Mona, Rinallo Diego, Appau Samuelson

Marketing Theory Vol 23, pp. 533-553 (2023)

, ,

Utopia Revisited, pp. 1-3 (2023)

Marketing Theory Vol 22, pp. 211–227 (2022)

Teaching

During the past consecutive 10 years, my students have generously nominated me for the ÌÇÐÄÊÓƵ Teaching Excellence Award in all categories of Overall Best Teacher, Passion for Subject, Most Innovative Teacher, and Most Supportive Teacher. I teach atÌýpostgraduate levels (Masters and Executive MBA) and my key areas of teaching include Strategic Marketing Management, Marketing Management,Ìýand Cross-cultural Buyer Behaviour. IÌý employ a wide range of learning material such as academic literature, industry reports, secondary data from media, policy, and marketing agencies, short case studies, documentaries, and video clips to engage students in hilghly interactive discussions. Translation of theory into practice and development of theory from practice are central to my teaching approach.Ìý Ìý

Research Interests

Ìý

I study markets primarily as socioculturally embedded contexts in which multiple formal and informal institutions and their actors interact, values and systems of meanings are (re)created, and diverse practices, processes, and offerings (i.e., products and services) are (re)shaped. From this perspective, my research interests include a variety of topics all of which rotate around the concept of market dynamism. These topics include branding practices and strategies, organisational change in response to internal and external triggers, conflicts and resolutions in multicultural marketplaces, marketplace resistance and opposition, politics and policies of consumption; consumer networks and movements, postcolonial approaches to the study of market phenomena (e.g., production, distribution, promotion, consumption, and disposal of products and services), and the intersections of the market, religions and spiritualities. In myÌý research, I employ various qualitative approaches such as ethnography, grounded theory, phenomenology, historical analysis, case study, and action research, using depth interviews, focus groups, observations, archival data, and visual analysis. I haveÌý served different international conferences (e.g., Transformative Consumer Research, Macromarketing, and International Society for Markets and Development) as Track Chair and as, an invited speaker, has delivered talks to various high profile industry and policy audiences across Europe and Asia.

Professional Activities

Visiting researcher

2025

Peer reviewer

2025

Peer reviewer

1/2024

Member of programme committee

26/6/2023

Participant

2023

Examiner

16/12/2022

Projects

Jafari, Aliakbar (Principal Investigator)

Over the past decade, the so-called halal economy has received increasing attention both in the media and academia. Given the rapid growth of the Muslim population, which is estimated to reach 2.2 billion by 2030, the halal market is seen as representing a substantial potential for companies operating not only in the food category but also in cosmetics, fashion, media, hospitality and many other industries. Our research reveals that different actors, including consumers, companies, media, politicians, and NGOs actively contribute to the production and communication of information about the halal economy.

13-Jan-2017 - 09-Jan-2018

Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)

Funding application to ESRC

01-Jan-2016 - 31-Jan-2019