Professor Kathy Hamilton
Marketing
Personal statement
I joined the 糖心视频 in 2006. I鈥檓 currently a Professor in the Department of Marketing. I am also Associate Director (challenge pathways and postdoctoral fellows) with the Scottish Graduate School of Social Sciences (SGSSS).听
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I predominantly teach on consumer behaviour classes. This is reflective of my research interests in the area of "Consumption, Markets and Society.鈥澨�
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I am co-chair of the Consumer Research with Impact for Society (CRIS) Special Interest Group within the Academy of Marketing. I am also part of the organising committee for the biennial Interpretive Consumer Research (ICR) seminars (part of the European Institute for Advanced Studies in Management).
Prize And Awards
- Recipient
- 5/2023
Publications
- , Dunnett Susan, Piacentini Maria
- Routledge Studies in Critical Marketing Routledge Studies in Critical Marketing (2016)
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- (2015)
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- Transportation Research Part A: Policy and Practice Vol 82, pp. 65-77 (2015)
- Higgins Leighanne,
- Journal of Business Research Vol 69, pp. 25-32 (2016)
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- European Journal of Marketing Vol 50, pp. 1118-1136 (2016)
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- European Journal of Marketing Vol 48, pp. 813-832 (2014)
Teaching
I teach classes related to consumer behaviour and qualitative methods at UG, Honours and Masters level. I have received regular nominations for the Strathclyde Teaching Excellence Awards. I am also a fellow of the Higher Education Academy.
Research Interests
My research falls at the intersection of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR). The CCT perspective guides my theoretical contributions in terms of how market-mediated contemporary culture impacts consumers, institutions and society at large. The TCR perspective is more impact oriented and is a movement that encourages research that benefits well-being and quality of life within the context of consumer culture.
I have a longstanding interest in consumer vulnerability and how various contexts, such as poverty, transform market interactions. Some of my central research themes have been gender and family dynamics of poverty, therapeutic consumption, coping with vulnerability and marketplace stigma. I co-hosted an ESRC seminar series on the theme of consumer vulnerability with Dr Susan Dunnett (University of Edinburgh) and Prof Maria Piacentini (Lancaster University) and have published an edited book (2016) entitled "Consumer Vulnerability: Conditions, Contexts and Characteristics" as part of the Routledge Studies in Critical Marketing Series.听
More recently, I was Principle Investigator for an interdisciplinary project, funded by the Leverhulme Trust, on transformative servicescapes and consumer vulnerability that focuses on how public service spaces can ameliorate vulnerability in relation to community cohesion, social mobility and social and digital inclusion. I am also one of the programme leads for a project funded by the Scottish Universities Insight Institute on 鈥淐onsumer resilience and coping strategies during the cost-of-living crisis: What consumers can do and where stakeholder interventions are needed鈥� (with Prof Thomas Boysen Anker, University of Dundee).
My work has been published in journals such as Journal of Consumer Research, European Journal of Marketing, Sociology, Annals of Tourism Research, and Journal of Marketing Management.听
Professional Activities
- Participant
- 2013
- Participant
- 3/11/2025
- Participant
- 24/6/2025
- Participant
- 26/6/2024
- Organiser
- 17/4/2024
- To be assigned
- 18/6/2023
Projects
- Hamilton, Kathy (Co-investigator) Piacentini, Maria (Co-investigator) Dunnett, Susan (Principal Investigator)
- Funding of 拢17589 to run a series of 6 seminars on consumer vulnerability
- 01-Jan-2012 - 30-Jan-2014
- Hamilton, Kathy (Principal Investigator) Dunnett, Susan (Principal Investigator)
- RSE Small Research Grant 2025
- 01-Jan-2025 - 31-Jan-2026
- Connolly, Kevin (Principal Investigator) Hamilton, Kathy (Co-investigator) McGrane, Scott (Co-investigator) Khedmati Morasae, Esmaeil (Co-investigator) Watson, Margaret (Co-investigator) Smart, Bethany (Co-investigator)
- ESRC Impact Acceleration Account Funding
- 01-Jan-2025 - 22-Jan-2025
- Hamilton, Kathy (Principal Investigator) Banister, Emma (Principal Investigator) Dunnett, Susan (Co-investigator) Piacentini, Maria (Principal Investigator) Greiner Fehl, Amy (Co-investigator) Anderson, Stephanie (Co-investigator) Gorge, Helene (Co-investigator) Cheetham, Fiona (Co-investigator) Bieak Kreidler, Nicole (Co-investigator)
- 2024 ACR-AMA Transformative Consumer Research (TCR) Research Grant Scheme
- 01-Jan-2024 - 31-Jan-2025
- Hamilton, Kathy (Principal Investigator) Porteous, Holly (Principal Investigator) Wilson, Juliette (Principal Investigator)
- This zoom event focused on sharing research findings and discussing the wider impact of the research in an informal and non-academic setting. Coinciding with our case organization鈥檚 30th anniversary, the event will celebrate 30 years of transforming lives and look ahead to the next decade.
- 17-Jan-2022 - 17-Jan-2022
- Hamilton, Kathy (Principal Investigator) Wilson, Juliette (Principal Investigator) Porteous, Holly (Principal Investigator)
- Running over several sessions, this is an open-invite for anyone interested in the project to drop in to the exhibition to ask questions, or hear more about the findings.
- Wednesday 2nd March, 2pm to 4pm
- Thursday 10th March, 5pm to 7pm
- Saturday 19th March, 1pm to 3pm
- Friday 25th March, 10am to 12pm - 02-Jan-2022 - 25-Jan-2022