Dr Derek Bryce
Senior Lecturer
Marketing
Personal statement
I have been involved with research and teaching at Strathclyde since 2008. My first degree was in History, from the University of Calgary (1991) after which I embarked on a career in the corporate travel management sector, working for a range of multinational and local businesses in the UK and Canada, including American Express and Jarvis-Woodside. I returned to academic life in 2003, gaining a听MSc in Tourism from the 糖心视频, MRes in Business Management and a PhD in Cultural Studies from Glasgow Caledonian University. I bring strong historicist and humanities perspectives to my teaching and research in the Marketing domain, where my contextual focus is on Cultural Heritage, Destinations and Tourism.听
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Prize And Awards
- Recipient
- 2016
Publications
- Aceska Ana, , Causevic Senija
- European Urban and Regional Studies Vol 32, pp. 443-456 (2025)
- Tourism鈥檚 Horizon: Reflections and Arguments (2025) (2025)
- Postcolonial Marketing Communication Images from the Margin (2024) (2024)
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- Annals of Tourism Research Vol 102 (2023)
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- Journal of Marketing Management Vol 39, pp. 470-497 (2023)
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- Fifteenth International Conference on the Inclusive Museum (2022)
Teaching
I currently teach classes on Destination Positioning and Management in the BA Business as well as Tourism Resources Marketing, International Culture and Heritage Marketing, and Market Research in the MSc programmes in Tourism Marketing Management, International Marketing and Marketing. I also supervise undergraduate and postgraduate dissertations in related topics.
Research Interests
My research interests lie mainly in the critical appraisal of the commodification of cultural heritage resources, the rendering of places into destinations and, more broadly, the political and cultural discourses underpinning commerce. This is expressed principally in my publications examining the politics of 'Western' representation of Islamic culture and destinations, in which I adopt a Foucauldian/post-Saidian approach with notable contributions in the journals Theory, Culture & Society and Environment and Planning A. I am involved in an ongoing project examining the commercialisation of Ottoman cultural heritage in SE Europe and am an external partner in SOAS-University of London's interdisciplinary Centre for Ottoman Studies. My ongoing activity in broader contexts includes exploring the culturally contingent notion of 'authenticity' in heritage consumption and the commercialisation of 'real and imagined pasts' in ancestral tourism.听
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Professional Activities
- Participant
- 2017
Projects
- Panhale, Tanvi (Researcher) Bryce, Derek (Academic) Tsougkou, Eleni (Lenia) (Academic)
- 01-Jan-2018
- Johnstone, Jane (Principal Investigator) Alexander, Matthew (Principal Investigator) Bryce, Derek (Principal Investigator)
- SERVSIG 2018 Conference, Paris: Opportunities for Services in a Challenging World.
- 11-Jan-2018
- Johnstone, Jane (Principal Investigator) Bryce, Derek (Principal Investigator) Alexander, Matthew (Principal Investigator)
- Tourism and Leisure Studies Conference, Vancouver, Canada.
- 03-Jan-2017
- Johnstone, Jane (Principal Investigator) Alexander, Matthew (Principal Investigator) Bryce, Derek (Principal Investigator)
- PhD Studentship on Ancestral Tourism in Collaboration with Glasgow Life
- 01-Jan-2015 - 01-Jan-2020
- Alexander, Matthew (Principal Investigator) Bryce, Derek (Co-investigator)
- 01-Jan-2015 - 30-Jan-2018
- Alexander, Matthew (Co-investigator) Murdy, Samantha (Co-investigator) Bryce, Derek (Co-investigator)
- Knowledge Exchange Development Fund: 拢9,876
- 01-Jan-2015 - 31-Jan-2015