Technology hype is when expectations about a new technology鈥檚 potential impact become overinflated. The technology鈥檚 subsequent failure to meet these lofty expectations can seriously undermine its legitimacy and in turn, its future market deployment.
On occasion, however, a technology may 鈥榣ive up' to this hype and some experts maintain that hype can actually help push and pull a technology towards market.
Staff
Research
Matthew Hannon
Matthew Hannon is a co-Investigator on the 鈥淧olitical hyping of new energy technologies鈥�&苍产蝉辫;project, which explores how parliamentary processes fuel or deflate expectations surrounding low-carbon technology innovations.
We focus in particular on tipping-points between political support and opposition to new technologies, examining the case of . His work of wave energy鈥檚 failure to achieve commercialisation in the UK also speaks to the risks of over-inflating technology expectations and subsequently under-delivering.